Guided by an unwavering commitment to a truly customer-centric approach, we are driving the transformation of our business structure.
As United Super Markets Holdings Inc. (U.S.M.H), comprising Maruetsu, Kasumi, MaxValu Kanto, and Inageya, we mark the milestone of our 10th anniversary. Over the past decade, we have faced a series of major external challenges, including rapid climate change, the COVID-19 pandemic, and increasing global instability. In the Tokyo metropolitan area, where our group operates, the business environment has entered a period of significant transformation, driven by intensifying competition from other industries and rising costs across the board.
We believe that now is the time to look ahead and take a bold step into a new stage of growth. With this in mind, we have launched our Fourth Medium-Term Management Plan (FY2025–FY2027), guided by the core principle of “delivering value that truly reflects customer needs.” Our strategic focus is to create stores that offer an exceptional customer experience (CX) and are genuinely chosen by our customers. At the same time, we are working together as a united group to advance growth strategies and cost structure reforms that fully leverage the scale of our operations.
U.S.M.H also plays a critical role in AEON Group’s strategy to expand its market share in the Tokyo metropolitan area. By fully leveraging the expertise and knowledge within the AEON Group, we are steadily executing a differentiated strategy that emphasizes our distinct strengths and competitive advantages in this dynamic and highly competitive market.
With over 40 years of experience in the supermarket industry, I have come to recognize once again that retail is a “human industry” built on personal connections. Just as stores and products are vital assets, so too are the people who bring them to life. I am strongly committed to fostering a corporate culture where each employee’s strengths are fully realized and supported. I believe that when individuals grow and thrive, the company grows with them—and in turn, that growth fosters further development for our people. Through this virtuous cycle, we aim to build relationships that allow us to share both material and emotional richness with all our stakeholders.
Guided by AEON Group’s vision statement of “Create a future lifestyle that leads to a smile for each and every person”, the U.S.M.H Group is dedicated to further growth and social contribution in the Tokyo metropolitan area.
We sincerely ask for your continued support and guidance as we move forward in this endeavor.
July 2025
Takemi Ide
President and Representative Director
United Super Markets Holdings Inc.